The Internet is continuing to grow more and more significant in the marketing of real estate. Reports show that over 80% of all home buyers go online when starting their real estate search. This gives the support to why it is more important than ever to have professional photographs taken of properties when the home is listed for sale. With each property having only seconds to attract interest, the photographs are the key in attracting a buyers attention.
Take for example: If you're in the bookstore walking down the isle searching for a magazine that sparks your interest the first thing that attracts your attention is the cover photograph. If the image captures your attention you'll pick the magazine up and flip through it.
The same goes for online property searches. If you are looking for a home online and hundreds of thousands of listings are at your fingertips you are certainly looking for the house that has all your criteria, but in today's high inventory market you aren't going to take time to look at every property. You'll scroll through the images and as a photograph captures your attention you'll stop, open it and read the property information.
We recommend all properties to have professional photography taken to represent the property in its best light...next time we'll discuss those pesky marketing remarks.
Pacific Union GMAC Real Estate is the desert area's exclusive affiliate of Christie's Great Estates and serves the real estate needs of Palm Springs, Rancho Mirage, Palm Desert, Indian Wells and La Quinta.
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1 comment:
Great article. I will be bookmarking this.
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