Advertising in today's market - Print Media

When deciding where best to advertise keep a few thing's in mind.

Print media isn't quite as hyped today as it's online counterpart, but it can still serve a positive purpose and be beneficial. Different real estate companies have created different partnerships in advertising for their agents to hopefully take full advantage of. When dealing with office co-op advertising or advertising on your own, here are a few helpful hints to make sure you know:

- The publications distribution outlets: Where are the magazines put so the consumer will see them?

- What online partnerships they've created: The better publications in the market today have either a sister website they'll include your properties in for free with your print cost, or have created partnerships across brand lines to better aide their advertisers for the dollars spent. This is a very valuable tool. Publications that have partnered with say three different online sites will automatically load the listings you have in their publications to the other online sites as well so you get a much bigger bang for your buck.

- Do they make it to press on time: Some publications aren't able to make it as a monthly publication and their print run slips a month or two months from when they planned on getting it out. Know how they are running so you don't get caught paying for something in advance you may not be receiving.

- Does the publication suite the needs of the agent: Some magazines will aide in creating the ad for you at no additional costs, as it's built into the cost associated for the ad. Some publications don't mention this right away, so be aware of all you get for your money.

After print and they look wonderful, make sure to give a copy to your seller so they can see their home included in the publication. It's an often over looked detail, but they'll be appreciative.

Pacific Union GMAC Real Estate is the desert area's exclusive affiliate of Christie's Great Estates and serves the real estate needs of Palm Springs, Rancho Mirage, Palm Desert, Indian Wells and La Quinta.